At Quinta, we believe data isn’t meant to be stored—it’s meant to be shared.
After analyzing more than 320,000 tires in real-world operation and collecting data from over 1,500 different models, we decided to take the next step: make our test results public and create the Quinta Certification.
We don’t want this information locked away in a private database. We want every fleet operator and tire dealer to know—based on real data—which tires perform best, which meet expectations, and which fall short. Our goal is clear: to make the transportation industry smarter, more efficient, safer, and greener.
🚛 The Problem with Tire Sales Today
The truth is, the way tires are sold today is broken.
Tire salespeople are focused on selling more, not on advising. And even if they wanted to, they don’t have the data.
Real data comes from the trucks—and those trucks are in the hands of transporters, not tire dealers.
That’s why we always hear the same thing:
- “This tire gives you the best cost per kilometer.”
- “It comes with a certified test.”
A single test? At Quinta, we know it takes thousands of tests to truly understand how a tire performs across different routes, climates, loads, and driving styles.
📊 What Makes the Quinta Certification Different
The Quinta Certification is the first recognition based on thousands of real-world field tests—not marketing promises.
Our data comes directly from daily operations: tires that have traveled thousands of kilometers on Mexican roads, removed at the end of their lifespan, and evaluated using objective metrics.
This means anyone will be able to:
- Objectively compare tire models and brands.
- Know whether a tire actually delivers what it promises.
- Make decisions based on real results, not opinions.
🛠️ The Tire Dealer of the Future
We believe the tire dealer of the future isn’t the one who sells faster, but the one who advises better.
A tire dealer who:
- Understands the customer’s operation before making a recommendation.
- Knows the real performance capacity of the tires they sell.
- GGuarantees performance because they know what each model can truly deliver.
- Doesn’t rely on empty promises, but builds relationships based on trust.
🌎 A Step Toward a Smarter Industry
Our mission is to ensure that every transporter—from large fleets to independent owner-operators—has access to the truth about the tires they’re buying.
Because using the wrong tires doesn’t just mean spending more—it also puts road safety at risk.
The Quinta Certification is just the beginning of a profound shift in the industry—one where transparency, data, and technology serve those who keep Mexico moving every day.
📲 If you’re a fleet operator or tire dealer and want to learn more, get in touch with us. Your next tire decision could save you thousands of pesos… and a lot of headaches.
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