When it comes to choosing a tire supplier for your transportation company, the decisions you make will have a direct impact on your operations, your costs, and, most importantly, your profitability. It's not just about finding the cheapest seller. It's about finding a true strategic partner. In this blog, I’ll share what you should look for — and, most importantly, the most common mistakes we’ve seen across the industry.
Common Mistakes When Choosing Tire Suppliers
1. Buying Based on Price, Not Efficiency
The most common mistake is being swayed by the lowest price. Some suppliers constantly switch brands to offer you “the cheapest deal” at the moment. However, a cheap tire can end up being very expensive if it lasts only half as long as it should — or worse, if it compromises the safety of your fleet. Tires should not be purchased based on price; they should be purchased based on operational efficiency.
2. Suppliers Who Confuse You with Technical Jargon Without Talking About Numbers
Many suppliers overwhelm you with stories and technical jargon — saying that the tire design was inspired by the stride of a leopard, or that they use patented “X technology.” All of that may sound impressive, but if they don't talk to you about how many kilometers the tire can deliver under your specific operating conditions. our costos por kilómetro, te están vendiendo humo.
3. Suppliers Who Offer 'Commissions
In the tire industry, unfortunately, it’s common for suppliers to offer commissions to those making purchasing decisions, directly impacting your company’s profitability. As an owner, you must stay vigilant: review prices, audit purchases, and ensure that decisions are made with the best interests of your business in mind — not to benefit a third party.
4. Unjustified Price Differences Between Customers
En Quinta hemos visto todo. Socios que meten llantas a la plataforma y descubrimos que el mismo producto que un cliente compra a X precio, otro lo está pagando $1,500 pesos más caroAt Quinta, we’ve seen it all. Partners who bring tires onto the platform, only for us to discover that the same product one customer buys at price X is being sold to another for $1,500 pesos more. These unjustified price differences directly impact your profitability. Always demand transparency from your suppliers and make sure any price variations are clearly explained and truly justified.
What You Should Ask Your Supplier
The next time you’re sitting across from a tire supplier, challenge them with these three questions:
What is the average cost per kilometer for your tire on my specific route and type of usage?
If they give you the same number for everything — steering, drive, trailer, or mixed applications RUNE.
Can you explain how you calculate the cost per kilometer?
- If they can’t explain it clearly, RUN.
Do you have specific performance data by type of operation?
Why Quinta Is Different
At Quinta, we don’t sell tires just to make a sale. We are obsessed with finding the best cost per kilometer for your operation. We don't just have the tires — we have data from thousands and thousands of tires, allowing us to recommend the most efficient and profitable option for you.
Our goal isn’t just to sell you a tire today — it’s to grow alongside you, because together we can make your operation more efficient.
The dinosaurs of the industry hate us.because we help you choose better and buy less — which benefits your company, your customers, and everyone else... except them.
Contact us and discover the difference of working with a supplier who is truly on your side!
English 
Spanish